logo 18 • CAMLOG Partner Magazine • July 2018 NEWS 28 100% CAMLOG CAMPAIGN WHY DOES EVERY 4TH IMPLANT IN GERMANY COME FROM CAMLOG? One of four implants sold in Germany comes from CAMLOG. What are the reasons for this success? We believe that our customers and the CAMLOG team have one thing in particular in common: the high standard of everything we do. That is why our customers are exceptionally successful, and so are we. We try to realize this indispensable claim in all areas of life: for our family, friends, our passions and of course also for our profession. This deeply rooted attitude is the cornerstone of the trusting partnership with our customers. This creates mutual appreciation and pleasure in working together. Complementary competencies are a prerequisite – but that alone is not enough. The reason being that we want to achieve ambitious goals together. Because we are not satisfied with less than 100%. This is the core idea of the "100% CAMLOG campaign". The sports worlds where we have translated the campaign into images and videos should be entertaining and illustrate this claim. Ice climbers can only master the ascent if they are able to assess the conditions correctly and can rely 100% on the precision of their equipment and rope team. The analogy to implant dentistry? The quality of ice is probably as difficult to assess as the quality of bone – for implant placement to be successful, a complex set of parameters must be optimally matched. The CAMLOG DNA, our perfect fit and the openness of our workflows form the basis from which one can start. We have transferred the topics of partnership at eye level and team play into the world of formation jumping. Without perfect teamwork and trust, no formation can be formed in free fall. Sailing is an analogy to know-how, networks and added value – because without strategy and expert support you cannot win a regatta. And would you go on a diving trip without scientific foundation and excellent quality? – Our customers pursue the same high standards in implant dentistry. Let's be honest – assuming you were a passionate golfer and wanted to buy a new driver, would you choose an original of the highest quality? We think: yes. 100% CAMLOG – you are in a better position with us. www.camlog.com/trust www.camlog.com/future
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